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The Gruen Transfer

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

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Cast & Crew See All

Wil Anderson
Self - Host
Russel Howcroft
Self - Panellist
Todd Sampson
Self - Panellist

Season 4 Episode Guide See All

Episode 1

Supermarkets

30 mins

The How Do You Sell segment looks at supermarkets. In The Pitch, two advertising agencies from Sydney in Melbourne try to sell us making their city the new national capital. The Government's advertisements for the carbon tax come under the microscope in the Ad Crunch segment.

Where to Watch

Awards

  • 2010 - AFI Award - Best Light Entertainment Television Series - winner
  • 2012 - AACTA Award - Best Light Entertainment Television Series - winner

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